A Bow and Arrow for the Media

Over the past few years, archery businesses all over the world have been experiencing a rapid business boom, and it’s not because of a sudden interest growth in the ancient art of bow hunting. Archery instructors and bow manufacturers are complaining of a huge influx of new archers of the younger, female kind. Hundreds of young girls have been flocking to the sport like pigeons, eager to learn how to wield, no the easier, compound bow that allows for swifter, more accurate shooting. Most girls claim the want to use a bow like “the one Katniss uses,” referring to the recurve bow that the Hunger Games heroine wields.

We are already aware that media has a huge affect on our culture. It is becoming a part of our identity, for better or for worse. But have we really stopped to ponder the effects of it on our society, especially our economy?

In early June, Lord of the Rings fans were excited to see the return of everybody’s favorite archer in the debut of the trailer for the movie, “the Desolation of Smaug,” which will go into theaters on December 13. Orlando Bloom, is shown on screen in the form of the blonde and beautiful elf, Legolas. This time though, he’s not alone. Evangeline Lilly is starring at his side as the gorgeous and reckless Tauriel, wielding a (you guessed it) bow as her weapon of choice.The-Desolation-of-Smaug-Tauriel-and-Legolas

And their not the only ones. “The Hobbit: an Unexpected Journey” depicted heartthrob Aidan Turner as a bow-wielding dwarf named Kili. And “the Desolation of Smaug” promises a new hero known for his archery skills, Bard the Bowman.

“The Chronicles of Narnia: the Lion, the Witch, and the Wardrobe,”  which premiered in 2005, featured heroine Susan Pevensie, played by Anna Popplewell, as a very talented, yet compassionate archer. The movie’s, “Prince Caspian,” showed her blooming into quite the beautiful, young, yet courageous woman, encouraging many young girl to follow in her footsteps. From recreating her archer’s dress and armor, to desperately trying to mimic her skill with the bow.


And last year, Disney Pixar released “Brave,” a movie about a stubborn, redheaded, Scottish princess named Merida who couldn’t be separated from her bow for a second, and could shoot a target multiple times while riding on her galloping horse.

And, of course, we can’t forget the afore-mentioned heroine of the best-selling books and movies, Katniss Everdeen of the Hunger Games. Archery business owners claim that the Hunger Games attracts more customers than any other pop culture reference. Some fan girls even go as far as to claim that they are Katniss, and needless to say, it’s getting a bit out of hand.

Thanks to the latest Avengers movie, to Robin Hood, to Disney films, young girls and women are becoming attracted to the archery industry, which may just become one of the biggest trends of our day and age.



Posted on December 11, 2013, in Top Stories and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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